What we can learn from KitchenAid, and should Social Media Managers maintain personal accounts?

We all know what happened during the first presidential debate. Big Bird got dissed and a social media manager at KitchenAid committed the social media career Avada Kedavra: they inadvertently Tweeted content intended for their personal account to the account they manage professionally. The Tweet (why this is capitalized) appeared...

read more

Klout Scores: The SAT for Social Media Jobs

I’m certainly not the first person to write about using social influence measurement scores as a recruiting tool: Forbes wrote about it in May (“Will Your Klout Score Get You Hired? The Role of Social Media in Recruiting”) Last year Adrienne Sheares over at I Heart Social Media DC discussed it (“You’re Only As Good As Your Klout...

read more

Enterprise Social Networks, Performance Reviews, and Company Culture

Jul 18, 12 Enterprise Social Networks, Performance Reviews, and Company Culture

Posted by in Social Media, Technology

I was first introduced to the idea of businesses using internal, enterprise social networks last year. I was on a wine tasting trip through upstate New York with a friend who works for a big Human Resources company, and she mentioned she thought it would be the next big thing. “Think of the benefits,” she explained. “It will be...

read more