“There’s a lot more to life than being really, really, ridiculously good looking.”

Indeed, there is. On March 20, we were joined by four of DC’s premier digital fashionistas to discuss the latest trends in social media and fashion. Many thanks to moderator Eliot Payne (@eliotpayne) and panelists Patrice Washington (@prjwashington), Nikki Rappaport from Hugh & Crye (@nikkirap), and fashion blogger Lacey Maffettone (@LacePerspective) for an engaging discussion. We would also like to thank iStrategy Labs for the awesome venue. Finally, thanks to everyone who attended for packing the house! We hope you enjoyed the event as much as we did.

Key takeaways

• Find a niche. You can’t be all things to all people. Bland and boring doesn’t work.
• Blogs are widely used in the fashion world and a very important component of building your brand.
• It takes time and experimentation to grow your community. Talk to people, offer to guest post.
• Experiment with various social media platforms, but focus on the ones that work best.
• Panelists unanimously like Instagram for personal branding, but majority focused on Facebook page for business results due to wide audience.

Highlighted tweets from event

As usual, we’re also including a selection of tweets from the event. Many thanks to team member Lacy Baugher (@LacyMB) for compiling these, and you for tweeting!

Wrap-up

Thanks again to everyone who made this event possible. We look forward to seeing you at our monthly happy hour at LivingSocial’s 918 F Street on March 28, and at our Career Faire at GWU on April 24!